Ross Tower

Originally called Lincoln Plaza, the building was renamed Ross Tower in 2013 creating a need for a re-branding effort commensurate with its distinct serrated edge design. Towering over Ross Avenue with spectacular, panoramic views of Klyde Warren Park, downtown and the Uptown business districts and west, the rebranding was implemented through a series of signage enhancements on the building face, into a water fountain feature, along underground pathways between its parking facilities and amenities, and re-signed the garage itself.