Salt River Fields at Talking Stick
For the first Major League Baseball training facility built on tribal land, focusEGD provided a branded wayfinding system that united the cultures of both the Salt River Pima-Maricopa Indian Community and Major League Baseball. Through a comprehensive study of the cultures and the architecture, fans are met with integrated graphic elements that unite the space and reinforce culture. Additionally, brand and identity guidelines were created that contributed to a rich, and totally engaging fan experience.For the first Major League Baseball training facility built on tribal land, focusEGD provided a branded wayfinding system that united the cultures of both the Salt River Pima-Maricopa Indian Community and Major League Baseball. Through a comprehensive study of the cultures and the architecture, fans are met with integrated graphic elements that unite the space and reinforce culture. Additionally, brand and identity guidelines were created that contributed to a rich, and totally engaging fan experience.For the first Major League Baseball training facility built on tribal land, focusEGD provided a branded wayfinding system that united the cultures of both the Salt River Pima-Maricopa Indian Community and Major League Baseball. Through a comprehensive study of the cultures and the architecture, fans are met with integrated graphic elements that unite the space and reinforce culture. Additionally, brand and identity guidelines were created that contributed to a rich, and totally engaging fan experience.For the first Major League Baseball training facility built on tribal land, focusEGD provided a branded wayfinding system that united the cultures of both the Salt River Pima-Maricopa Indian Community and Major League Baseball. Through a comprehensive study of the cultures and the architecture, fans are met with integrated graphic elements that unite the space and reinforce culture. Additionally, brand and identity guidelines were created that contributed to a rich, and totally engaging fan experience.
Market
Service
Location
Scottsdale, Arizona